BIS INNOVATION BOOTCAMP CERN - GENEVA

November 2014

Challenge-based Innovation Bootcamp

// MULTI-DISCIPLINARY TEAMS

All in all we were 6 teams having 6 different challenges. The majority of the participants were from ESADE, but each team had a representative from IED, and one of the teams had support from UPC.

 

My team members (Team Heisenberg)

1. Pamela Kaikati  (IED)

2. Sonali Nishit Sanghrajka (ESADE)

3. Poonam Rao (ESADE)

4. Carlos Lopez Reyes (ESADE)

5. Frances Myra Salayo (ESADE)

 

// IMMERSION / CHALLENGE

The visually impaired people in urban environments: considering different types of people (male, female, older, younger, different levels of impaired vision…) and how they move around (with walking aid, dog aids, … and how).

 

// GOAL

Empower the visually impaired to feel connected to their environment and develop
a sense of belonging.

 

// DESIGN THINKING FOR STRATEGIC INNOVATION

Immersing ourselves in the skin of the user, uncovering key insights that lead to the ideation of brilliant innovative technological products and services; prototyping them, and testing them too.

 

// THE OUTCOME

How might we make a visually impaired person feel connected to his/her environment.

 

Scenario: Allow via neurotransmitters to send signals to the brain pathways via a device. The neuro-signals to the brain provides perception of the environment and sends instructions to the body parts to initiate motion. Customers can undertake normal tasks such as supermarket shopping for the very first time.

 

Impact: The device gives hope to the visually impaired.  They feel a new sense of connectedness, independence and belonging.  The device is purposefully discrete and inconspicuous to allow the visually impaired to blend with their surroundings and not stand out.