Telefónica - Designit Co-creation session

USING USER RESEARCH AND CO-CREATION FOR DISRUPTIVE INNOVATION

 

César Astudillo - Managing Partner at Designit Madrid, gave a lecture to the European Customer Experience Group at Telefónica,
about how human-centered techniques such as user research and co-creation can be repurposed to generate radical innovation.

 

Then, Telefónica employees were divided into groups for the co-creation session, in order to come up with insights for the challenge: 

How might Telefónica establish close relationships with internal & external stakeholders?