EAT A RAINBOW - Fruits and Vegetables Concentrates (made in Germany)
Strategic Branding and Marketing Activation (Group Project)
http://www.eatarainbow.de
Eat a Rainbow is a 100% fruit and vegetable concentrate product created by GNT Group, a German company that develops and processes food ingredients and extracts their natural color to create edible food coloring.
After a soft launch the company wanted
to identify a strong marketing strategy, find the relevant target audience and communicate the best message to reach them.
The project started with a deep research, tackling the user, interviewing German and Spanish consumers to better understand their food intake habits and their customer journey maps.
After a deep analytical analysis, our team came up with the concept of 'a healthy convenience', where busy people eat healthy on-the-go; highlighting the needs of leading a healthy lifestyle in a fast-track world in constant change.
THE CHALLENGE
How might we relaunch Eat A Rainbow products, with a complete new Branding and Marketing Strategies.
GROUP MEMBERS
- Alejandra Chiriboga
- Dana El Halabi
- Pamela Kaikati
- Paula Pineda
- Raja Arjun
For more info about the development of this project, download and read attached dossier.
THE PRESENTATION