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Disruptive Shifts in Childcare - 'Your Babysitter on-the-go!'
Personal Research and Business Development - Thesis Final Project | IED Barcelona 2014
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http://pkaikati.wix.com/nanny
Wallabies is the final outcome of my Personal Research Project (PRP) around working mothers. This project employs all
of the Design Thinking and LEAN methodologies acquired during my Master's year.
THE CONTEXT
Mothers always see themselves juggling between family and work.
All they wish for is to find a smooth balance between both without compromising any
of them.
By nature, mothers want to be 'super' in everything they do: super-wives, super-women, and super-moms!
They end up being overwhelmed and seek HELP on both Physical and Moral level.
THE CHALLENGE
How might we provide mothers with reliable help with their most precious children?
For more info about the development of the project, download and read attached pdf.
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